Our story
We coach young athletes, run events people remember and help coaches grow — three divisions working to one standard.
Who we are
Strategy Academy is a sports and experiences company working across three connected divisions: sports academies, sports and event management, and coach education.
Our academies give young athletes structured basketball and skating training. Our events team plans and runs tournaments, celebrations, school days and corporate events. And our education academy helps coaches build the knowledge and practical skills to lead great sessions.
Each division has its own specialists. What connects them is a shared approach: careful planning, safe and positive environments, and real attention to the people taking part.
Our divisions
Sports Academies
Structured basketball and skating programmes that build technique, confidence and a lasting love of the sport.
Sports & Event Management
Tournaments, celebrations, school days and corporate events — planned, coordinated and run by one team from first call to final whistle.
Coach Education Academy
Practical learning for new and experienced coaches, from coaching fundamentals to mentored development on court and on the rink.
How we work
- Athlete-focused development
- Training is planned around each athlete's stage, so progress is steady and measurable rather than rushed.
- Professional event coordination
- One team owns the plan, the suppliers and the run sheet, so events run to time and to brief.
- Structured learning
- Clear progressions for athletes and coaches alike — everyone knows what they are working on next.
- Community engagement
- Families, schools and organisations come together around sport, on court and off it.
- Consistent quality
- The same standards of planning, safety and care across academies, events and education.